This project aimed to design an infographic for a small bar named Pilote. It considers the placement and the overall experience at the bar to determine strategies for maximizing business growth. The target audience is young adults seeking new experiences at local bars, with an age range between 18 and 40 years old. Beyond that age range, interest seems to decline. The brand revolves around the theme of airplanes, with the entire bar designed around this concept. Given that plane pilots are often dressed in black and white with some gold cuffs or belts, I chose colors inspired by their outfits. Once again, these colors aim to convey a professional and comfortable ambiance.